Apurva is an action thriller set in a deserted village in Madhya Pradesh. The story is that of Apurva (Tara Sutaria), a Gwalior-based girl who’s on her way to meet her fiancé, Siddharth (Dhairya Karwa) on his birthday. Enroute, she encounters a gang of three namely - Jugnu (Rajpal Yadav), Sukha (Abhishek Banerjee), Balli (Sumit Gulati) and Chota (Aaditya Gupta) who are returning after eliminating another gang when they get into a brawl with the driver of the tourist bus that is carrying Apurva and other passengers. Sukha takes a liking to Apurva and decides to abduct her from the bus and carry her off in their car. Sukha along with his other gang members take her to a secluded place with the idea of raping her and then finishing her off. But Apurva has other plans to fight back and get in touch with Siddharth to rescue her but what follows next forms the rest of the plot.