Dil Ne Phir Yaad Kiya is a romantic comedy drama. The movie revolves around a model named Roshni Batra (Tabu), one of the leading models, who is appointed by a newly formed modelling agency runby Rahul Khanna (Vinay Anand). Rahul started this agency on the advice of his ambitious wife Sonia (Pooja Batra), and signs up Roshni to compete with the rival modelling agencies. However, Roshni starts to imagine Rahul as her long-lost lover Prem (Govinda), and starts to treat him like she treated Prem. Will Roshni be able to see the reality? What turn will this bring to the lives of Rahul and Sonia?