Luv ka the End is a comedy-drama. The movie revolves around a young girl named Rhea Dialdas (Shraddha Kapoor). Rhea is in love with her charming and rich boyfriend Luv Nanda (Taaha Shah). However, she discovers that Luv doesn’t love her back and is just using her to win a contest. Disheartened Rhea decides to take revenge. She is helped by her friends and sister to carry out the plan to teach Luv a lesson for a lifetime.