Samay: When Time Strikes is a thriller drama. The movie revolves around ACP Malvika Chauhan (Sushmita Sen), a widowed cop with a 10-year-old daughter, who is assigned the murder case of a big businessman. Before Malvika could even start her investigation, she gets the news of the murder of a famous heroine. She suspects it to be the work of a serial killer, who has targeted big and famous names, who have a poor eyesight with eye power -2. She realises that the man has already killed three people at 12 noon, 3 pm, and 6pm respectively. According to her, the next person would be killed at 9 pm. She races against the time to save the next victim and catch the killer. Will Malvika succeed in stopping this serial killer?