Bhool Bhulaiyaa 3 is a horror comedy and the triquel to the Bhool Bhulaiyaa series where Ruhaan Randhawa/Rooh Baba (Kartik Aaryan) is approached by Meera (Triptii Dimri) and her uncle (Rajesh Sharma) to bust the mystery of Manjulika, an exorcising ghost in their haunted ancestral palace, which is on sale. Ruhaan (and his assistant), who is known to communicate with the dead, is assigned the task of encountering Manjulika, who scares buyers from buying the palace. Ruhaan agrees to do it for a fee of one crore. Upon reaching the palace, he discovers a portrait of himself hanging on one of the walls. Everyone is convinced that he is the reincarnation of a long-dead prince who lived 200 years ago in Rakhta Ghat, West Bengal. Meanwhile, a curator (Vidya Balan) arrives to restore the palace but begins behaving mysteriously. Things take a turn when a prospective buyer (Madhuri Dixit) appears, who also seems to be a mysterious figure. What is the connection between Ruhaan and the palace, or has Manjulika actually escaped from her confinement?