Coolie No. 1 is a romantic comedy about Raju (Govinda), a porter at a bus station who falls in love with Malti (Karisma Kapoor), daughter of the wealthy Hoshirachand Choudhary (Kader Khan), after seeing her photo and wants to get married. Pandit Shaadiram Gharjodhe (Sadashiv Amrapurkar), a matchmaker who is insulted by Hoshiarchand for getting a mediocre match for his daughter, plans to avenge his insult. In order to avenge his insult against the wealthy Hoshiarchand Choudhary; Gharjodhe asks Raju to pose as a wealthy business tycoon so that he can get marry to Choudhary's daughter Malti. Raju marries Malti but soon gets caught by Hoshiarchand working as a porter at the bus station. To cover up his act, Raju cooks up a story by telling that he is the twin brother of his super-rich brother. Things go haywire for Raju as he is forced to tell lies after lies till one fine day he is trapped in his own web. Will Raju get out of this mess, will Malti and Hoshiarchand get to know his reality?